Responsive website design is perfect solution for targeting customers on mobile market. Traditionally we create one website and it’s mobile version if required. But with the responsive website design we need to create single design which can work smoothly and show content according to device whether it is computer or smart phone or tablets. Responsive website design (RWD) provide optimal viewing experience and also allows easy navigation and reading with minimum of scrolling, panning and re-sizing across wide variety of devices.
A responsive website design takes your current website and instructs mobile devices on how to display it properly on a small screen without the hassle of re-designing the website for each devices specifications.
According to Google, from April 21, 2015 Google’s mobile ranking factors will not only mark your website as mobile friendly but it will also determine based on it that if your site should rank higher in the search results or not. Google said that the change in algorithm will have significant impact in the mobile search results. The main aim is to provide better search results for mobile users. So if your site is not mobile friendly then it may be a case where your rank in search results will not be same and you can loose potential business. Google said that this only will work for signed-in users who have the application installed on their smart-phone devices and it means only Android applications today.
Adults spend an average of 141 minutes a day using smart-phones. And out of those 89% will use their mobile device to find service providers. You can find more details about this here http://ssl.gstatic.com/think/docs/double-impact-mobile-experiences_infographics.pdf
Official Google blog post about finding more mobile friendly search results
How and Why SEO is very important
SEO is all about ranking of your site on a search engines like Google, Bing, Yahoo, etc… for phrases or keywords related to your business. Higher rank is highly beneficial and also helpful in gaining popularity. If your rank is in top or we can say in first page you can gain new visitors every time when search made with keywords related to your business. And in some cases those visitors can remember it and visit again directly when the requirement is same.
About Google and SEO
Google is constantly evolving, and so we all need to evolve with them. As they release updates, we begin determining what the best practices are. Google recently announced their biggest adjustment yet: ranking mobile-friendly websites. Taking place on April 21, Google will now rank your site differently if it isn’t “mobile friendly.” Suddenly, effective SEO has evolved from simply making changes on your site to requiring major changes in the structure of your site. The way to get ahead in this new SEO world is to constantly evaluate, conduct research, and performing tests so you can see what works with regard to your industry and audience.
Steps to start with for responsive website design:
- Google’s guide to mobile-friendly websites
- Google Mobile Friendly Test
To see if your website will be affected with this you can go for Google mobile friendly test for your website. This link can test and analyze a URL. In addition, it provides report on the page has a mobile-friendly design or not. This test will also show you issues or errors if there are any on your site. Alongside with issues and errors you can also get information on how to fix it.
- Check out mobile usability report and identify issues with your website when viewed on a mobile device. https://www.google.com/webmasters/tools/mobile-usability
- Find someone who can make your website responsive.
- Get started with Mobile Friendly Websites (Responsive website design)
- Algorithms – How search works
- Changes in rankings of smart-phone results
- Application indexing for Google Search
If you need any help/suggestions in making your website mobile friendly then feel free to drop me an email or to add a comment in comment section. I’ve made hundreds of responsive website design and surely I will try to provide best I can.