CAN-SPAM Act is a thing which you should know since you are planning for online email marketing.
First of all, online marketing strategy without email marketing is not even imaginable. Email marketing is very important where you can reach to your customers directly for new products, latest news and things happening around and for any kind of promotions. Setup of email marketing is also super easy now a days due to various tools available in market.
Since there are spammers (individual or companies) who does not care about anything and send spams to everyone whose data they are having in their records. No matter how they obtained their data.
Do you use email marketing as a part of online marketing strategy? Therefore, you should aware with the CAN-SPAM Act. CAN-SPAM Act is a law with set of rules related to commercial email marketing, commercial promotional activities and about rights of recipients where we can ask to stop emailing someone.
About CAN-SPAM Act
First of all, the CAN-SPAM Act of 2003, signed into law by President George W. Bush on December 16, 2003. It establishes the United States’ first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.
The Commission has adopted rules to protect consumers and businesses from unwanted electronic mail messages on wireless devices such as mobile phones. The Commission began this rule-making process as directed by Congress in the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act). Congress passed the CAN-SPAM Act to address the rapid growth in unwanted commercial electronic mail messages.
CAN-SPAM Act requirements
Violation of the CAN-SPAM Act rules is subject to penalties of up to almost $16,000, but following rules is not complicated either. Main requirements are:
- Don’t use false or misleading header information
Use correct and accurate email address, domain name related to persons or business.
- Don’t use deceptive subject lines
Keep the subject according to content or content according to subject. Most noteworthy, do not use subject which doesn’t justify the content.
- Tell recipients where you’re located
Probably by providing correct physical address.
- Identify the message as an advertisement
If you are advertising something then rather indicate that clearly in your emails.
- Tell recipients how to opt out of receiving future email from you
Provide clear information about opt out for your future emails. In addition, provide users an interface from where they can fill in their choice on receiving emails.
- Monitor what others are doing on your behalf
Furthermore, both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.
Therefore any company or business does not want to be a spammer as it can effect their reputation or sales. As there is already lots of competition on-line across all businesses, if there is an issue with their search engine results due to spam or CAN-SPAM Act then there can be huge problem. Hence to avoid such things you should up to date with CAN-SPAM Act laws.
Since, the main benefit of CAN-SPAM Act is that customers have the choice to be or not in relationship with anyone.
If I’ve missed anything or not provided correct information then please feel free to provide your suggestions via comments and I will update the information accordingly.