Questions Information
1. Why do you need a new website?
2. Tell us about your ideal Target Audience. Who are they? How old are they? Where do they hang out online? What are their interests? Please be specific about your customers.
3. Is there anything about your current site that serves the business and your Target Audience well and if so, why?
4. Are there any reference sites that you think we should see? This may be not in the same space but is only to understand your likes and expectations.
5. What are the SPECIFIC goals you aim to achieve with a new web site?
6. What are the top 5 reasons your ideal Target Audience will visit your website?
7. How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool?
8. Do your competitors have websites? If so, list them here so we can make sure yours is better
9. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
10. Are there any other websites in particular that you like the design of and not in competition? Why? Please be as detailed as possible about this.
11. Are there any specific colors you want the brand website to carry or not carry including the overall theme colors for the site?
12. Anything else you want to discuss or share, in order to help us understand your requirements better?
13. Are there any specific features you want in your new site that we should consider?
14. What do you want your users to see or feel the moment they are on your homepage?
15. Can you please tell us the names of the people who will be a part of the decision making team who will be driving the project and providing the approvals at each stage?
