I. Website Purpose and Business Goals
1. What purpose does your website serve?
2. How do you differentiate your website from the competition (what is your unique value proposition)?
3. What are your main business goals?
4. What conversion actions can visitors take on your website?
5. Is your business or any of your services driven by external factors like seasonal, financial standing, etc.?
II. Target Audience and Competitors
6. Who is your target audience, and where are they located? (Define personas if possible and geographical locations.)
7. What are the basic business keywords you want to rank for? Please mention at least 5 keywords.
8. What are a few of your main competitors you want to beat?
III. Current SEO Status and History
9. Are you currently doing any Pay Per Click advertising?
10. Describe your previous experience with SEOs.
11. Define exactly what your expectations are from us from an SEO perspective in terms of traffic, users, leads, etc. in the next 6 months or 1 year.
12. What processes that were in place with your former agency/staff would you like for us to continue with and what would you like to change?
13. Have you or a past SEO vendor done anything, to your knowledge, that is, or could be, considered against Google's Webmaster Guidelines? Please be as detailed as possible.
IV. Marketing and Analytics
14. Do you do any offline marketing? If so, please define exactly what you are doing.
15. Can we have access to your Google Analytics (or other analytics software)?
16. Have you engaged in any PR activities previously? If yes, could you provide us with a list of the media outlets you have been published on?
V. Website Development and Changes
17. Do you have any in-house or contracted web developers or designers who will be able to make changes to the website as required per SEO guidelines?
18. Are you in the process of making any structural changes to the website? If yes, please elaborate.
19. Do you have any additional domains?
20. Do you have any information on the current website hosting company? Is it shared or dedicated?
VI. Additional Information and Comments
22. Any other information you consider important to mention and not covered in the above questions to help us understand your requirements better?
VII. Communication and Delivery
24. Can you please tell us the names of the people who will be a part of the decision-making team who will be driving the project and providing approvals at each stage?
25. Please enter comma-separated email addresses where you would like to receive a copy of the form.
