The DisplayCentre

Display Centre is a UK-based supplier of shop fittings and display solutions, catering to a wide range of clients from national retail brands and visual merchandising consultants to small businesses and public sector organizations. Their online presence needed a modern, user-focused redesign to support growing demand and reflect their reputation for creativity and reliability in the industry.

The goal of the project was to revamp their outdated website into a fully functional e-commerce platform that not only highlights their extensive catalog but also enhances usability, increases sales conversions, and strengthens their digital brand identity.

Website Features

• Custom designed homepage and product pages using the Woodmart theme.
• Seamless integration with WooCommerce for secure, scalable e-commerce functionality.
• Structured product catalog with smart categorization and filtering.
• Optimized product migration, preserving SEO value and content structure.
• Elementor integration for flexible content editing and page management.
• Fully responsive and mobile-optimized design for a smooth user experience across devices.
• Speed and performance optimization for faster load times and better conversion rates.
• Integrated contact forms and social media for improved customer engagement.
• Clean, modern UI to reflect the brand’s creative edge.

My Responsibilities

• Designed and developed the new website using the Woodmart theme and Elementor.
• Integrated and configured WooCommerce for a complete e-commerce setup.
• Migrated all existing product data, content, and media assets with structured categorization.
• Performed SEO-friendly content migration and URL redirection.
• Optimized website performance, caching, and image delivery for better speed.
• Set up contact forms and integrated social media feeds.
• Conducted thorough testing before deployment and ensured smooth go-live.
• Provided post-launch website support and ongoing maintenance.

Tools & Technologies

• WordPress as the CMS.
• WooCommerce for e-commerce capabilities.
• Elementor for drag-and-drop page building.
• Woodmart theme for high performance, e-commerce focused UI.
• Performance optimization tools and SEO best practices.

Final Result

The redesigned Display Centre website now reflects the company’s creative identity and supports a seamless shopping experience. The custom WooCommerce setup has improved product discoverability and increased customer confidence through a professional, responsive interface.

The new platform has directly contributed to improved online sales, stronger customer engagement, and a more efficient content management workflow empowering the client to scale with confidence in a competitive market.