Roots and Wings

This project was both creatively fulfilling and technically engaging. It stemmed from a long-standing relationship with the client, for whom I had provided support on smaller tasks in the past. When the time came to redesign their website, they entrusted me with the full development process.

The website was focused on creating a warm, friendly, and visually engaging environment for children and families. My main challenge and a rewarding one was to craft a user interface that was simple, colorful, and intuitive, tailored specifically for young audiences.

Website Features

• Custom designed user interface with a playful and child-friendly aesthetic.
• Fully responsive layout optimized for mobile, tablet, and desktop viewing.
• Clean and intuitive navigation with accessibility in mind.
• Secure payment functionality via Authorize.net.
• Custom WordPress plugin development to support unique site features.
• Seamless content migration from the old website.
• Optimized for fast loading, SEO, and smooth user experience.

My Responsibilities

• Crafted the entire UI/UX design with a focus on visual simplicity and accessibility.
• Developed responsive HTML templates from scratch.
• Integrated the custom design into a fully functional WordPress theme.
• Developed custom WordPress plugins to extend site functionality.
• Integrated Authorize.net for secure and reliable online payments.
• Migrated content and ensured a smooth transition from the old website.
• Conducted thorough QA and website performance optimization.

Tools & Technologies

• WordPress.
• HTML5, CSS3, JavaScript.
• Custom PHP development.
• Authorize.net Payment Gateway.
• Custom Plugin Development.
• Figma (for UI design).

Final Result

The end result was a visually appealing, easy-to-navigate website that effectively captured the spirit of the brand and engaged its target audience—children and their families. The client was thrilled with the transformation and praised the improved usability and mobile responsiveness.

This project reinforced the value of building strong client relationships and demonstrated how trust and consistent support can lead to exciting long-term opportunities.