Franbiznetwork

FranBizNetwork is a platform that facilitates the buying and selling of franchise restaurant properties. I was initially brought on board in 2014 to transform an idea into a fully functioning website that effectively presented property listings while maintaining a clean, professional user experience.

Working closely with the founders, Emily and Carter, I designed a custom layout that aligned with their vision and business goals. Once the design was finalized, I translated it into responsive HTML and developed a fully integrated WordPress theme.

Website Features

• Custom homepage showcasing featured listings and services.
• Responsive design for mobile, tablet, and desktop.
• Integrated property listing management system.
• Search and filtering functionality to help users browse available listings.
• CRM integration with Pipeline CRM for lead management.
• Custom WordPress plugins to support property-related features.
• SEO-optimized structure and fast-loading pages.
• Easy-to-manage backend for client updates and content management.

My Responsibilities

• Custom website UI/UX design.
• Development of responsive HTML based on approved design.
• Full WordPress theme integration.
• Development of custom plugins tailored to the platform’s property features.
• Integration of Pipeline CRM for seamless lead tracking and automation.
• Content population and formatting.
• Deployment to live server and configuration.
• Ongoing website maintenance and support (active as of 2025).

Tools & Technologies

• WordPress.
• HTML5, CSS3, JavaScript.
• Custom PHP plugin development.
• Pipeline CRM Integration.
• Adobe XD / Figma for design prototyping.
• SEO and performance optimization tools.

Final Result

The final website provided FranBizNetwork with a robust, professional online platform that effectively showcases their property listings. The custom design and tailored CRM integration contributed to a smoother business workflow and improved lead conversion.

Since launch, the site has received consistent praise from clients and visitors, and I’ve been trusted with ongoing support and maintenance for over a decade, a testament to the quality of the build and the strong working relationship with the client.