CroMetrics

CroMetrics is a leading marketing agency that helps companies achieve measurable growth through experimentation and data-driven strategies, often referred to as Conversion Rate Optimization (CRO). With a proven track record of working with high-profile clients globally, the company needed a modern website that could reflect its innovative, results-oriented approach and support ongoing business growth.

After successfully delivering backend work for one of their internal experimentation tools, CroMetrics entrusted me with the full development of their new website.

Website Features

• A modern, professional design built using the Uncode WordPress theme.
• Custom layouts created with WPBakery Page Builder.
• Seamless integration with HubSpot for marketing automation and lead management.
• Use of Advanced Custom Fields (ACF) for flexible content management.
• Fully responsive design for mobile and tablet devices.
• Smooth content migration from the previous platform.

My Responsibilities

• Website development using a premium theme.
• WordPress theme integration with WPBakery for easy backend editing.
• Structuring and migrating content while maintaining brand consistency.
• Integration of HubSpot and other marketing tools.
• Optimizing the site for performance and mobile responsiveness.
• Final deployment of the website and launch readiness checks.

Tools & Technologies

• WordPress CMS
• WPBakery Page Builder for flexible front-end editing.
• Advanced Custom Fields (ACF) for dynamic content control.
• Uncode Theme for design and layout foundation.
• HubSpot for CRM and lead generation integration.

Final Result

The redesigned CroMetrics website offers a polished, high-performing, and conversion-focused experience that aligns with the company’s data-driven mission. The backend was set up to be easy to manage, even for non-technical users, and the site’s performance and responsiveness were significantly improved.

The successful delivery of this project strengthened the client relationship and reinforced my role as a reliable and skilled development partner.