HubSpot is an all-in-one online marketing tool while WordPress is a well-known CMS platform that hosts 43.1% of the world’s websites. Integrating HubSpot with WordPress can let you explore a whole new range of online marketing features that have the potential to change your marketing game.
To make you more informed about HubSpot and WordPress. We have curated this comprehensive blog post that covers HubSpot WordPress integration benefits, features and integration process.
A] Introduction to HubSpot and WordPress
HubSpot is an all-in-one marketing tool that helps businesses streamline their marketing process within a single window dashboard. It is a CMS platform known for offering a host of features, such as contact management, pipeline management, E-mail marketing tools, forms and pop-up builder, and much more. Whether you are running a startup or have a multi-figure business, HubSpot has all the basics and advanced features to elevate your marketing goals to the next level.
On the other hand, WordPress is a popular open-source CMS platform that lets content creators create, manage and publish their content on their website. It is known for its excellent flexibility and extensive plugin library to add unlimited functionality to websites and help users build an interactive website. Its easy-to-use design, high-customisation facilities and SEO-friendly features make WordPress a widely chosen CMS for content management and publishing.
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B] Benefits of Using Hubspot with WordPress
1. SEO Tracking
HubSpot has a host of SEO features that help businesses optimise their pages to rank higher in search engines. It can intuitively track total page views, total impressions, total clicks, average click-through rate, and average position of the page. After integrating Hubspot with WordPress, it also provides actionable SEO recommendations to improve the SEO performance of the page.
2. Embed Call to Action Seamlessly
HubSpot offers an extensive range of options to incorporate a trackable call to action button on the website. After integrating Hubspot with WordPress, users can seamlessly build a CTA button from scratch with drag and drop design or even embed custom codes for a personalised appearance. With HubSpot, users can also add the CTA activation triggers by defining the buttons’ appearing or triggering time and position.
3. Hubspot Contact Form Integration
With HubSpot for WordPress, Users can create multiple contact forms and pitch their offers to generate more contacts and leads. HubSpot also provides a seamless facility to integrate other leading contact forms, such as Contact Form 7, Gravity Form, Typeform, etc. The HubSpot plugin for WordPress gives freedom to its users to create a standalone or custom contact form to fulfil their specific marketing goals.
4. Embed Email Signups Intuitively
HubSpot offers an intuitive and advanced way of collecting email contacts without needing to perform manual data entry recurrently. All you need to do is connect your form of WordPress to HubSpot. After connecting them properly, new email signups will be automatically added to HubSpot’s contact list. Further, collected emails can be utilised to send a cold marketing campaign to potential customers.
5. Collect Warm Lead List
With HubSpot and WordPress integration, you can keep an eye on the potential customers with HubSpot’s buyer intent overview feature. HubSpot records users’ activity on your website and shows them inside the dashboard. Also, it shows a list of companies that visited your website and how they engaged with services or product pages. These exclusive features help you build a warm lead list and help you reach potential buyers.
C] How to Integrate Hubspot With WordPress
Before proceeding with the HubSpot WordPress integration, your website must be on wordpress.org or wordpress.com. The version of WordPress must be 5.8 or above. And, last but not least, you must be an admin of your website. Qualified users can seamlessly install and proceed with WordPress HubSpot integration through the following steps:
- Step 01: Log in to the WordPress dashboard.
- Step 02: Navigate to PLUGINS options in the left sidebar menu.
- Step 03: Click and search for the ADD NEW option.
- Step 04: After clicking the add new options, Type HubSpot – CRM, email marketing, live chat, forms & analytics in the search bar.
- Step 05: Click on INSTALL NOW to install HubSpot into your WordPress database.
- Step 06: Now, log in to your HubSpot account and proceed further with setting up the HubSpot plugin.
Congratulations! You have successfully installed, integrated and set up the HubSpot plugin. Now, you will have access to a host of HubSpot menu options, such as forms, live chat, contacts, email, lists, and reporting. So, choose and create a suitable marketing campaign for your website. Or, if you find yourself in a complete mess while going through these tech intricacies, hire a WordPress developer in India and let them tailor these marketing tools according to your unique requirements.
D] Features of HubSpot WordPress Integration
1. Single Window Contact Management
HubSpot integration with WordPress offers a single window dashboard for contact management. It manages email contacts, leads, and customers’ data in a single place. Integration also helps to eliminate recurrent tasks, such as manual contact entry.
2. Opens Option for Adding Lead Generation Tools
Integrating HubSpot with WordPress opens options for embedding lead-generation tools, such as third-party contact forms, third-party calling providers, Epicor, third-party email signature options, and LinkedIn sales navigator.
3. Live Chat Support with Visitors
HubSpot WordPress integration offers live chat support with visitors. It is an advanced feature that provides flexibility to chat with your website’s visitors directly. Users can integrate this chat facility on their service page or pricing page to inform potential customers without making them wait.
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Conclusion
Integrating HubSpot with WordPress opens a whole range of marketing possibilities within a single window dashboard. Whether you are running a startup or have an established business with a large customer base, the HubSpot plugin has something for everyone. So, integrate the HubSpot plugin with your WordPress account today and skyrocket your business marketing strategy.
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