Before going further into best autoresponders lets first see what is email marketing and how useful it is for your online business.
Email marketing is one of the best and reliable traffic source now a days for your online business. It is the best way to develop and maintain relationship with your customers or blog/news readers. The main benefit is that you do not have to advertise at different places but you can use assets you have in the form of email list. Email marketing plays an important role in marketing now a days.
Every business who setting up their business online using web portal needs to take advantage of utilities/tools available. Which can offers great user experience and make the process of attacting and communicating easier. Out of available utilities and tools you will need one of them surely and that is for email correspondence. Communication and marketing are factors of all successful business. Autoresponders are very useful for staying in touch with your customers and sales team. It will be very difficult that each time when customer ask or inquire respond to them and at the same time send that to sales team. That is why Autoresponders are very useful.
Autoresponders are also very useful while creating email marketing campaigns. Any perfect autoresponder will allow you to collect emails, manage your email lists, and send automatice emails to those users from list. You will also need to make sure that any emails you are sending out are landing in your customer’s/user’s inbox. That is why you should choose autoresponders services who can take responsibilities if something goes wrong. There are many autoresponders available but I’ve included few of those here.
Best available Autoresponders
AWeber Communications offers one of the best and very useful email autoresponder tool in today’s date. There are hundreds of (or even more) templates to choose from which best suites your company’s branding. AWeber autoresponder is most popular service out there.
I’ve been their regular user from few years now and I can guarantee the reliability of their services. AWeber is very easy to use, having customizable web forms. Editors with drag and drop features to publish emails, allow to send emails on timely manner and also allow split testing.
It also has a very good API which is why you see many add ons from third parties for AWeber. AWeber autoresponders works with and also tested over major email clients including Yahoo, Gmail, Hotmail, etc… This ensure that emails you send with autoresponder will appears correctly in your customer’s in-boxes. AWeber is also providing great reporting tools to keep an eye on who opened the messages you sent, who clicked on the links inside those messages and revenue generated based on that, etc…
Price: Starting from $19 with 0 to 500 subscribers.
MailChimp is a fantastic place for beginning marketers to get started. Their forever plan is really great. This plan allows you to create a list on MailChimp for free as long as your list is under 500 users. On startup this is more than enough and really useful. If you need one good autoresponder having all required features and you don’t want to pay. Then MailChimp is the best option. Give it a try as it is a very good first step as an email marketing tool for your on-line business.
Price: Send 12,000 emails to 2,000 subscribers for free.
GetResponse is providing much more easier interface for email marketing when we compare it with other autoresponders out there. GetResponse tagline is “Worlds Easiest Email Marketing” and it is somewhat true as well. With their latest updates and because of they bring up new features in their autoresponder version 2.0 they are now one of the best out there. Their services are paid but they are also providing trial facilities. You can register for trial and see how it works for 30 days. You do not have to provide your credit card details either so it’s a good option to give it a try.
Price: Starting from $15 with 0 to 1000 subscribers.
IContact is another autoresponder tool. IContact autoresponders are having SpamCheck™ to make sure that your emails are reaching at your customer’s inbox. They are providing facilities something similar to mail merge where you can customize email subject and body copy with customer’s name. iContact is also providing facilities for statistices including click rates. iContact is easy-to-use autoresponder which ensures that every customer of your online business has what they need whenever they need it.
Price: 250 subscribers for $10 a month.
Mad Mimi is also another autoresponder which is not known as much as others like AWeber, BenchmarkEmail, GetResponse but still a very useful one. It is very focused and having easy to use interface. The price is also affordable when comparing to others. On the other hand they are not providing facilities of split testing, also their web forms offer very limited customization.
Price: 500 subscribers for $10 a month.
According to Benchmark they are a global leader in email marketing, doing so by maintaining a dedication to the user experience. They are providing features like List management, storage and segmentation, Social networking features, World maps of subscribers, On-the-nose email campaign reports, Google analytics-enhanced customer tracking, Hundreds of pro-designed email templates, Customizable email surveys and Web polls, etc…
Price: They are charging $9.95 a month to start with.
All of the autoresponders we seen above are having their own weaknesses and strengths. If you have any suggestions then please share via comment or drop me an email.